Over the last 2 decades I have successfully delivered countless Business and Consumer product designs, process improvements, and organizational transformations for companies of every scale.

I am an experienced Product Designer and User Experience Leader that can help multi-disciplinary teams adopt and apply a user-centered design process to solve a variety of complex problems.

I employ a personalized approach that combines cognitive science, visual design, software development, and user experience (UI/UX) best practices to suit the particular needs of each situation, platform, and organization.

I call this process "Achievement Oriented Design," as it focuses on helping users develop a sense of accomplishment and satisfaction from using your product.

• UX Process, Design & Deliverables
• User Research & Testing
• User Interface (UI) & Interaction Design
• Front-end Development & Reusable Components
• Product Design Systems & Branding
• Enterprise Applications & Workflows
• Consumer Products & Experiences

The software and tools used to run a business are as unique and varied as the services they deliver. Custom enterprise and B2B/B2C software applications significantly benefit from the creation and deployment of consistent product design patterns, and a clear UX strategy ensures wider user adoption.

I help reduce the time and cost associated with these projects with the tactical application of user-centered design processes, reusable components, and design systems, while also creating alignment between stakeholders, engineering teams, and leadership.

I take a First Principles approach to product design. Starting from a solid foundation of customer research and competitive analysis, I help companies identify the most effective and meaningful way to address the needs of their customers.

By employing an achievement-oriented approach, I deliver experiences that delight and satisfy users while creating a sense of purpose and accomplishment. Both context and presentation are important, and anticipating the needs of your audience is an essential ingredient for brand loyaly.