A user-centered approach ensures your operations and systems meet the needs of stakeholders without endless enhancements and support, but nothing is possible without the cooperation and coordination of your delivery and support teams.

I help companies unite engineering, IT, and product teams behind a common purpose so they can focus on delivering exceptional experiences to their customers at a high level of quality and productivity.

I also help organizations integrate UX and design effectively into their software development cycle by working closely with technical teams to create reusable markup and UI components. This process helps simplify development, improve consistency, and reduce costs. I am experienced with Product and Project Management, Agile/SCRUM Methodologies, CICD, and using JIRA to define, sequence & coordinate work between various team members.

• Specialize in Large Enterprise Systems, Business-to-Consumer (B2C), Business-to-Business (B2B), Product Suites, and New Product Introduction (NPI)
• Multiple, flexible methods of User Research and Competitive Analysis that can be adapted to any organization style
• Product Management, Project Management, Road Maps, Requirements, and Functional Specications
• User Portals, Intranets / Sharpoint, Cloud, and Dashboards
• Emphasis on improving worker productivity, stability, and safety
• Expertise in all UX best-practices and techniques
• Product Design Systems and Component Libraries for unified experiences and ease of development

Role

Product Design Manager

I was responsible for managing the Enterprise Product Design and UX Team as well as creating and implementing the overall UX Strategy for all internal applications and displays at SpaceX, with some applications utilized at Tesla as well. I was also in charge of front-end architecture and development, and designed the appearance and behavior of all reusable components used throughout their web and mobile applications. In addition to that, I oversaw the creation and delivery of an enterprise dashboard architecture and company-wide to-do list. My overall mission to was to make all product user interfaces and behaviors consistent, improve the efficiency of software workflows, and increase the output and safety of all employees.

Design

WARP (100+ Enterprise Products covering Finance, Inventory, Engineering, Production, Planning, and Requests for SpaceX and Tesla) / HyperDrive (30+ HR/Operations Products) / Human-Machine Interfaces (HMI) / Wearable Devices / Visitor Management and Physical Security / SpaceX TV / Manufacturing Leadboards / Metrics & User Dashboards / Sharepoint

• Oversight of all user interface design for SpaceX operations
• Implemented Product Design System to unify all enterprise and mobile application behaviors and appearance
• Increased technician efficiency by 30% by designing and introducing wrist-mounted wearable devices and accessories
• Massively improved the efficiency of the global company To-Do list generation leading to wider adoption and better focus on critical path
• Developed reusable architectural components and behaviors to expedite development

Role

Director, Product Design

As the Director of Product Design for Apex Clearing, I led a 20-person team comprised of UI / UX Designers, Front End Developers (React/Typescript), and Technical Content Writers. This team was responsible for delivering enterprise and customer-facing financial technology (fintech) products that are integrated with transactional backend services and APIs. I was also responsible for creating roadmaps, working with partners and subject matter experts to plan and prioritize software development initiatives, as well as directing the visual appearance and front-end architecture of all software products.

Design

Account Management / Account Transfers / Cash Management / Customer Identity Program (CIP) / Authorization and Authentication / Portfolio Management

• Product and functional audits to create inventory of functionality
• Rebuilt core Apex Online product suite from scratch, with new navigation model, reusable components, and front-end architecture
• Documented and integrated with financial APIs and Okta for authentication and authorization
• Management of design system and assets, created style guide and branding for all online experiences
• Oversight of CICD process, release cycle, and production deployments

Role

Senior User Experience (UX) Architect

STARZ, and its parent company Lionsgate, employed me to assist with visualizing and utilizing a vast database of user data they had genrated through their various media channels. The goal was to integrate all of their data sources to better target audiences for subscriptions and theatrical releases, as well as to monetize that data for sale to other vendors.

Design

STARZ Marketing Campaign Creator / Facebook and Google API Ad Generation and Insertion / Lionsgate Theatrical Audience Data Visualization

• Designed tool for defining, executing, and tracking conversion for various social media and web ad campaigns
• Created tool for integrating campaigns with Google Ads and Facebook Marketing APIs
• Worked with machine learning algorithms to generate random ads and improve conversion based on key characteristics like title, image, and copy
• Presented data and architecture solutions to senior studio and channel leadership

Role

Senior User Experience (UX) Architect

Cinedigm provides enterprise theatrical distribution and financial software applications to major studios and exhibitors, including box-office tracking, library management systems (LMS), and digital content licensing. After being the only soution in the marketplace for an extended period, they lacked the motivation and competition to keep their legacy products up to date, and had difficulty introducing new products based on their existing line. I transformed their software from legacy desktop applications to exciting and interactive web apps and control centers. I also helped deliver new products, like a theatrical trailer auction system and financial dashboards used by companies like Warner Brothers Pictures and Sony.

Products

CIDM Business + Intelligence / EnterpriseWEB / MasterData / CineXchange / Cinedigm.com Website

• Modernized legacy applications to improve market share against competing products
• Implemented User Experience Strategy in traditionally engineering-focused organization
• Developed new web and mobile products for emerging markets
• Created Business Intelligence Dashboards and Control Centers for remote operations

Role

UI / UX Consultant (UX-AD)

Jury Verdict and Review publication was struggling to compete with other sources of legal data, including Lexis-Nexus, due to outdated web site design, pricing model, and lack of suitable search and archival tools. Completely rebranded and redesigned website, improved pricing and subscription models to better suit customer needs based on user research, cleaned up article presentation, and introduced more contempary search and collection tools. Also produced all necessary front-end code for backend integration by offshore team.

Design

FindVerdicts.com Website

• Interviewed existing clients and stakeholders
• Produced UX design and prototype and tested with end users
• Wrote front-end code in HTML, CSS, and Bootstrap with jQuery for delivery to off-shore development team
• Assisted business leaders with market research, pricing, and plan configurations that best suited target audience

Role

UI / UX Consultant (UX-AD)

Updated UI and interaction model for secure document and message platform. Customers complained that previous design was difficult to navigate and could not tell where files were being sent / stored since everything was a message. Changed to an inbox / email model for messages, and introduced policies to provide better permission and access control for files.

Design

Secure File Sharing System / Secure Mesaging System / Secure Groups and Document Collaboration System

• Interviewed existing clients and stakeholders
• Produced UX design and prototypes for testing with end users
• Worked with development team to define front-end architecture and design patterns
• Assisted business leaders with market research, pricing, and plan configurations that best suited target audience